Thursday 4 July 2013

Signage


Everywhere signs. I am on (walking) Route5, Geneva to Zurich, Zurich to Geneva, the indirect way. In the town the indicators are on each street corner, don't want you to stray. In the countryside less close, but still frequent. If you haven't seen one for twenty minutes best go back and check your route.
Measured not in distance, but in time, as on the motorway or telling your mates. Steep mountain walks, how can the going up time be the same as going down? Different age groups, capabilities, lost in thought, butterfly obsessive, lovers in conversation? Dawdler moi, the times must have been worked out by the local speed hill walking team. There goes one now. Set in Helvetica it must be true.

1 comment:

  1. Interesting that you refer to the sign being set in Helvetica. There is no Helvetica anywhere on that sign. The '10 min' section looks like DIN Mittelschrift to me: a German face especially designed for road signs. It is one of my favourites. The Chemin bit isn't Helvetica either, although I'm not sure what it is - something similarly based on Aksidenz Grotesk I can only assume. However, as you probably know, the old Latin name for Switzerland is Confoederatio Helvetica, hence the abbreviation for the country being CH, still seen everywhere including the country's Internet domain suffix .ch. A little known factoid there for you :) xxx

    http://www.swissworld.org/en/politics/general_information/

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